As per Google, more than 80% of internet users across all age groups in India are watching content on YouTube. Moreover, the search giant also revealed that majority of the content streaming comes from mobile itself. Reaching the 225 million monthly active users mark on mobile alone, India is one of the fastest-growing countries for the video platform, the company said in a statement.
“For brands, YouTube is now an end-to-end platform and as per the December 2017 ‘ComScore Video Metrix Multi-Platform’ it reaches 85% of all highly engaged Internet users, in the 18 years and above age-group,” Rajan Anandan, Vice-President, South East Asia and India, Google, said in a statement. Furthermore, the company also stated that in 2014, YouTube had only 16 channels with one million subscribers. However, if you look at the current scenario, there are more than 300 channels with more than million subscribers. That’s a great number and the growth in a span of three years is just impeccable. The company also plans to invest in supporting more YouTube creators to make their content curated for YouTube. Robert Kyncl, Chief Business Officer, YouTube, said, “We will continue to invest in programmes to support creators, and encourage more diversity and distribution of their content.” YouTube is the largest video content streaming platform across the world and in India as well. If we talk about India, here in the past 18 months, the data prices have come down drastically, thanks to Reliance Jio’s aggressive pricing. With the increasing demand for online content, it is expected now that over 500 million users will be viewing content online by 2020. Google India highlighted that with such great number India will be one amongst the fastest growing countries.
