The offer from India’s second largest telecom operator is clearly targeting Jio’s Rs. 399 plan. With the beginning of a new academic year, and colleges set to reopen in a few days, Vodafone is focusing on students with this scheme to counter Reliance Jio’s popularity. To recall, Reliance Jio is offering similar data benefits for Rs 399 along with unlimited Voice calls and SMS. Vodafone, on the other hand, was already providing 84GB data with a daily usage of 1GB for 84 days at Rs. 449 in Delhi-NCR. It is a limited period offer and also, it has calling limit with 1,200 minutes per week and 300 minutes per day. Similarly, Airtel, the largest Indian telco with its new Rs. 449 plan, offers free unlimited voice calls to any network and 1GB 4G or 3G data for 84 days.
Vodafone’s Campus Survival Kit offer is only for new connections, and it costs Rs. 445 initially. It will include unlimited voice calls, 1GB 3G or 4G data per day for 84 days, discount coupons and a messenger bag free as part of the offer. The users can continue to get the same benefits with the subsequent recharges of Rs 352. Alok Verma, Delhi circle business head, Vodafone India said, “The survival kit is for Rs. 445, it includes discount booklet from Ola, Zomato, and others, valid for 84 days, post the expiration, 352 recharge will give them same benefits.” The plan is currently rolled out for students in Delhi-NCR only, however, it would be announced in other regions as well. Arvind Nevatia, National Head for consumer marketing Vodafone India said, “This plan will be rolled out across India. However, the recharge value may differ from circle to circle.” Earlier, last week the company had introduced a new offer for its prepaid users. The plan includes 70 GB 4G or 3G data along with unlimited on-net voice calls for Rs. 244. Now, to counter Reliance Jio and to lure students, the company has come up with this campus survival kit. Vodafone has also set up free Wi-Fi hotspots across the north campus of Delhi University.
