The GOQii ecosystem offers its users a holistic system by providing a wearable fitness tracker and a personal coach along with support backed by world class experts. Furthermore, the tracker encourages the user experience by converting steps into Karma Points, GOQii’s virtual currency to support the user’s social cause of choice. Also, it adds a social media angle by letting the users to cooperate with other GOQii users using the application across a social interface. The mobile app in the new GOQii Life is supported by some renowned fitness experts across world and coaches like Kendra Markle, behavior experts from Stanford and Luke Countinho, leading nutritionist and ‘International Collaborator ‘with the University of Yale, Griffin – Prevention research center, U.S.A. This will enable the consumers in accessing the personal trainers easily.