Fitbit recently became first wearable fitness tech firm to go public. At the closing of first day, the companty was valued at $6.1 Billion, which is thoroughly impressive. India is a different and very price sensitive market where FitBit will face competition from Xiaomi which has and will pump in wearables and fitness gadgets at a fraction of FitBit price. However, Fitbit is a brand associated with some of the best and most accurate trackers, which will play to its advantage. “With a growing focus on personal health, fitness and wellbeing across India, and the strong demand for mobile devices and technology in the market, Fitbit is thrilled to provide consumers in India with our full line of trackers—at affordable prices across all mobile platforms—ensuring that everyone can find the right fit for their lifestyle and their goals. Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health, while understanding that everyone’s approach to health and fitness is different.” said James Park, CEO and Co-Founder of Fitbit.
Fitbit India Portfolio and Price
