Keeping in view these snags, FameBit, Branded Content Division of Youtube had conducted several trials with lipsticks shades on iOS and found that 30% of viewers actually activated AR experiences, and spent more than eighty seconds applying them. Subsequently, Aaron Luber, (head of branded Experiences, AR, and VR) had announced earlier in June this year the coming of AR beauty try-on feature in immersive branded experiences in the YouTube app, that would help consumers try-on virtual makeup products themselves during any tutorial or Vlog. In its new update, Youtube has finally gone live with this feature of its own sort. MAC Cosmetics, one of the world’s leading makeup brands is the first one to have joined in with the app to initiate AR Beauty Try-on Feature. “We’re so excited to see MAC’s artistry and innovation come to life in this uniquely digital way. Being able to bring our newest lip shades to consumers through FameBit AR Beauty Try-on is a pioneering step, fusing the experience of content viewing and shopping,” said MAC Cosmetics North America SVP/GM Constantin Sklavenitis in a statement. They’ve partnered with one of the world’s prominent beauty artists Roxette Arisa on the launch of their product – Love Me Lipstick Collection. “The coolest part about this video is that you guys are actually going to be able to try on the lipsticks with me,” she chuckles and adds “like virtually”. “Honestly I am very honored to be the part of this, because like I said, not only it’s one of my favorite brands, but also it’s like just a super cool project, and I hope you guys are also gonna like it,” she says, showing her excitement before starting the video tutorial.
How can you use it?
Before anything, you need to be sure that you are watching this video tutorial on your phone. Then make sure that you have the latest update of the YouTube app installed, otherwise the feature won’t appear. Now turn your device vertically, and while watching the video, you will see “Try it on” button, which will launch the camera in a split-screen view. Tap it to go ahead. Now you can scroll through all shades of lipsticks present, and try different colors to check which of them looks pretty with your face. Youtube indeed is not the first digital app to have launched such a feature, there are many other websites and social media platforms already having provided this break. But Youtube is widely regarded for thousands of videos uploaded every day, bringing this option means the generation of amazing revenue mutually. After MAC Cosmetics, many other makeup products are likely to join in to improve their quality and products.
