The touch screen display on the Apna Phone SQ35 measures 3.5 inches and it features a 1.3 MP camera at its back. The dual SIM device is powered by a 1,500 mAh battery and comes with Bluetooth. Commenting at the launch, Kapil Wadhwa, Director, Champion Computers Pvt. Ltd. said, “We are committed to offer the best in class looks and rich features at an affordable price to our customers. ‘Apna Phone’ SQ35 is available through retailers and on various important e-commerce channels.” It was only yesterday that Microsoft launched the Nokia 130 dual SIM feature phone in the country for a price of Rs 1,750. Moreover, there are a handful of smartphones based on Android and Firefox OS in the sub Rs 2,500 price bracket tipping that this device will face a tough challenge.